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- Раздел: Книги
Автор:Jean-Paul Isson, Jesse Harriott
Название:Win with Advanced Business Analytics: Creating Business Value from Your Data
Издательство:Wiley; 1 edition
Для сайта: MirKnig.com
Plain English guidance for strategic business analytics and big data implementation
In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.